Moonrise Media Insights

Stop using "duct-tape" narratives for your elite mission. Move from transactional pity to transformational partnership with Narrative Architecture for B-Corps. Built in Hereford.

Living and working in Hereford, I’ve learned that the landscape doesn’t lie. It is what it is - grounded, enduring, and honest. I believe the stories we tell should be the same.

The most powerful stories are rarely the most polished. More often, they’re the ones where someone speaks with raw honesty.

Too many organisations treat video as disposable. They invest time and money into producing a film, launch it once, and then move on.

Even the best-planned narratives can unravel in front of the camera. And sometimes, that’s the best thing that can happen.

The story is treated as a layer of polish rather than the foundation. The result might look professional, but it rarely lingers in people’s minds.

A story created from artworks. It's a dark tale that uses artworks from h.Art (Herefordshire Art Week).

First in a series of posts about my h.Art filming project/adventure where I visited 350 artists across 104 venues in the 9 days of Hereford Art Week.

How One Story Can Fuel Six Months of Content

Don’t Lead with Data, Lead with People

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I went to Austin hoping to become a better filmmaker. I came home questioning whether I'd been measuring success entirely the wrong way. One insight from neuroscientist Paul Zak changed how I think about storytelling, communication and the role film can play in creating real change.