The Narrative Architect for Purpose-Driven Leaders.
Most organisations treat their story as a marketing expense. I treat it as a strategic asset.
I believe the most expensive problem a purpose-driven organisation can have is being misunderstood. When your mission is clear but your narrative is fractured, you don't just lose clicks, you lose the trust of your people and the dignity of your cause.
I founded Moonrise Media to solve that gap.
I don't just "hand over a microphone." I architect Humanity-First Narrative Engines.
Through the Story Clarity System®, I combine the deep empathy of a documentarian with the rigorous strategy of a consultant. We don't just "make films"; we excavate the Golden Thread of your mission and build a system that restores the dignity of the unheard.
My work is dedicated to the quiet disruptors and the values-led organisations shifting our world forward. I transform those often labeled as "problems" back into people through the power of being truly seen.
If you are looking for a "video," hire a vendor. If you are looking to build a narrative asset that moves the needle of human history, let’s talk.
Storytelling With A Pulse
Moonrise Media exists to architect humanity-first narrative engines for purpose-driven organisations. We transform 'expensive problems' into 'narrative assets' by restoring the dignity of the unheard – transforming those labeled as 'problems' back into people through the power of being truly seen.
Aspirational Language doesn't Score. Action does.
We don't just speak about dignity; we bake it into our operations. Moonrise Media is applying for B-Corp status and is a certified UK Living Wage Employer. This means our commitment to the "Right Wall" isn't just a creative choice – it’s a legal and operational requirement of how we do business.
No Business is in a vacumn
A business is not just an engine for profit; it is a citizen of an ecosystem. My success is intrinsically linked to the health and vibrancy of my community here in Hereford and the wider world of purpose-driven work. I believe a thriving business has a responsibility not just to its clients, but to reinvest its resources back into the ecosystem that sustains it.
This belief isn't just a sentiment; it's a structural part of our business model. We formally pledge a minimum of 5% of our annual resources to an Impact Portfolio - a slate of pro-bono partnerships with mission-aligned non-profits and community groups whose work deeply resonates with our core values. This isn't charity; it's our chosen form of reinvestment. It’s how we tithe our craft, using the full power of the Story Clarity System® to amplify the voices that are building a better world, regardless of their budget.
Guided by Moonlight
Moonrise Media is personal. But it is also proof. I didn't just pick these values out of a hat. I used the Story Clarity System® on myself.
Just as I guide my clients to find their 5 Core Keywords, I applied that same rigorous Storyfinding process to define Moonrise. These aren't just words on a wall; they are the filter for every decision I make. This is the system in action.
I am dedicated to amplifying the voices that are often talked over. If you have a story but lack the platform, I am here to build the stage.
I pivoted from software to storytelling because I believe in taking risks. I bring that same energy to your film – pushing boundaries and exploring new territories to find the extraordinary.
I don't just work with 'clients'; I work with allies. I align myself with the disruptors, the changemakers, and the dreamers who are actively working to leave this world better than they found it.
We don't do surface level. I aim to create work that lingers in the mind long after the screen goes black, prompting critical thought and deep emotional resonance.
A film shouldn't just be watched; it should be felt. My ultimate goal is transformation – shifting perceptions, changing behaviors, and moving the audience from passive viewers to active participants.
“Will took his time to talk with me for a long time before making the video. He was thoughtful, interested and really listened. When it came to making the video, based on an interview, he made me feel comfortable in front of the video cameras, was patient and ended up producing a fabulous video that I have front & centre on my website.”