Impact Films
Your organisation is doing great work and making a huge difference in people’s lives - but do others really understand the impact you’re having?
Impact films - micro-documentaries built around strong characters - shine a light on the difference you make, showing your audience why your work matters and what it achieves.
The Moonrise Method™ is a three-stage, multi-step process to research, prepare, film, and distribute your story-centric video content and is backed by the Muse Storytelling Process™ - a science-backed, Emmy award winning approach to results-driven storytelling:
Storyfinding – Discover the Heart of Your Message
Most brand videos fall flat because they start with what the organisation does. We start with why it matters.
This is where we uncover the deeper story - one that resonates not just logically, but emotionally. Through collaborative storyfinding workshops and conversations with those who KNOW what you do and who you are, we identify the real message at the heart of your work, what your audience needs to hear, and how to say it in a way that feels human, bold, and true.
Do you see why your message hasn’t landed the way you want it to?
Storycrafting – Shape a Message That Connects
Even the most powerful stories won’t create change if they’re seen at the wrong time or in the wrong way.
In this phase, we build a smart, emotionally intelligent content strategy. We match the right message to the right moment in your client's journey - from awareness to decision. It’s not just about making a beautiful video, it’s about using it to move your audience. We script,storyboard, and produce flagship video content that grabs attention, keeps them watching, sticks with them and drives results.
Do you see why previous content may have looked great—but didn’t convert?
Storysharing – Make Sure the Right People See It
Too many stories fade before they're shared. We make sure yours doesn’t.
In the final phase, we bring your story to life across platforms and people. We turn your flagship video into social snippets, email teasers, and a library of content that keeps your message moving. We also coach your team on distribution - or, if you’d rather focus on your strengths, our team can handle the full social media promotion for you.
You walk away not just with a brand film, but with a clear plan to ensure your story is seen, felt, and acted on
Do you see why being visible in the right way is as important as what you say?
Story Spark
Every story begins with a spark - a glimmer of inspiration that ignites your vision. In this phase, we work closely with you to clarify the purpose and intent of your story. We dive deep into understanding why your message matters, who it’s for, and where it fits within your broader strategy. This is where we make sure that what you’re creating isn’t just another video, but a powerful, purpose-driven piece that aligns with your mission. Together, we set the stage for everything that follows, laying the foundation for a story that’s truly unforgettable.ll
Story Discovery
With purpose defined, it’s time to illuminate the path forward. Here, we move into exploration - researching your audience, your story’s landscape, and the emotional beats that will resonate most deeply. We brainstorm and select five keywords that align with your mission and values. These keywords don’t just shape the story’s heart - they become the lens through which every decision is filtered and benchmarked, from script to visuals to final distribution. These keywords don’t just shape the story’s heart—they become the lens through which every decision is filtered and benchmarked, from script to visuals to final distribution. This ensures that every element of the project stays true to its purpose, resonating consistently across every platform.
With keywords in place we can now select the heart character - the person whose voice will bring the story to life and inspire your audience. A single, compelling character becomes the emotional thread that ties every element together, making the story relatable and unforgettable. By focusing on one voice, we create space for authentic connection - so your audience doesn’t just watch, they empathise and they feel.
Story Design
With the heart of the story uncovered, we now map the journey that will bring it to life. In this phase, creativity and strategy meet as we shape the narrative arc and define the visual approach - making sure every decision is intentional and true to your mission.
- Plot Development: We identify the seven essential plot points that will move your audience - from the hook that draws them in to the jab that drives action. Each beat is designed to e.
- Visual Planning: For each plot point, we craft a visual approach - choosing the lighting, lens, and atmosphere that best support the emotional tone - every decision guided by the five keywords we defined in phase two.
- Production Logistics: We then build the roadmap for capturing your story - confirming locations, assembling the right team, and planning the shoot to ensure a seamless production experience.
Every detail here is designed to bring your story to life with clarity, purpose, and unforgettable impact.
Story Creation
Now it’s time to bring your story to life. This is where everything comes together - where words, visuals, and emotion fuse to create something unforgettable.
- Filmed Conversations: We capture authentic, meaningful conversations that go deeper than traditional interviews. These filmed moments reflect genuine human experiences, drawing your audience into the heart of the story.
- Supporting Visuals (B-Roll): We gather intentional supplementary footage - rich, cinematic shots that show rather than tell, deepening the story’s emotional impact.
- Editing & Refinement: We weave together conversations and visuals - aligning with the keywords and heart character - to create a seamless, impactful narrative that feels both authentic and powerful.
Every detail here is guided by the purpose and vision we’ve defined together - so your story doesn’t just get told, it gets felt.
Story Sharing
Your story has to be seen, felt, and remembered. Too many videos end up gathering digital dust - overlooked, underused, and forgotten. We make sure that doesn’t happen.
- Promotion & Distribution Planning: We build a roadmap to bring your story into the world - strategically and purposefully.
- Lunar Launch List: Your step-by-step guide to releasing your story - ensuring every piece of content finds its audience and makes an impact.
- Platform Optimisation & Scheduling: We help you plan where and when to release your story for maximum reach and engagement.
Every decision here is guided by our five keywords - so your story doesn’t just get created, it gets heard, felt, and acted on. Because your message matters - and it’s time to let it shine.
WE discover your once in a blue moon moments
A film or a video sitting on a website is like one of those DVDs sitting on your bookshelf. The people you want, need, to see it, to be hooked by the great start and remain engaged until we reach the jab, the Call To Action, will not see it if they don’t know it’s there. That’s why your film will be backed by a promotion strategy to ensure it gets seen and that your investment pays back more than it cost.
