Not Just a Vendor.
A Steward of Your Story.

OUR No Nonsense Customer Commitment

Last updated: December 2025

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I’ve learned that the most powerful stories aren't manufactured; they’re excavated. Living here in Hereford, surrounded by landscapes that have stood for centuries, I’m constantly reminded that true value takes time, patience, and a steady hand.

When we begin a project together, I am not just asking for your budget; I am asking for your trust. You are handing me the reputation of your organization and the voices of your people. That is a weight I do not carry lightly.

This document is my commitment to you. It is the standard I hold myself to—not just because the Good Business Charter requires it, but because the stories we tell deserve nothing less.

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1. Partnership Over Production

In an industry obsessed with gear and deliverables, I am obsessed with your "Why." My commitment is that I will never just "shoot what you tell me." I will challenge you. I will ask the difficult questions. I will dig until we find the Golden Thread that connects your values to your audience.

  • ‍The Promise: I will not let you spend money on content that doesn't move the needle. If I believe a direction serves your ego rather than your audience, I will tell you. We are partners, and partners tell the truth.

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2. Radical Inclusivity & Ethical Storyfinding

Storytelling is power. As a B-Corp applicant, I recognize that holding the camera is a privilege. My lens is not neutral; it makes choices.

  • The Promise: I commit to "Storyfinding" that honors the dignity of every subject. We will not extract stories from vulnerable communities; we will amplify them. Whether we are filming in a boardroom or a community center, every person will be treated with the same level of reverence and consent. We give the microphone to those who are often spoken about, but rarely spoken to.

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3. Transparency & Respect

The creative process can feel chaotic, but our business relationship will be calm. High-ticket service means high-touch communication.

  • The Promise: You will never have to guess where we are. From clear, prompt payment terms (honoring our supply chain) to transparent project roadmaps, I treat your resources with the same respect I treat my own. No hidden costs. No jargon. Just clear, human conversation.

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4. The "Long Game" Mindset

We are not here for a transaction; we are here for impact.

  • The Promise: My work isn't done when the file is delivered. I commit to helping you understand how to use this story to create the change you seek. We build assets that last, designed to serve your mission long after the invoice is paid.